MELANIE
BAILLOD
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©2025 Melanie Baillod
Terroir Fribourg
Art Direction
Booth conception
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3D Design
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‘Kadenthe’ - Mobile booth
Kadenthe, the instant of Terroir Fribourg. Because terroir products are the result of a process punctuated by time. Linking terroir to a new message: "the best things need patience" according to Jean Anglade. Discover "Terroir time", Terroir Fribourg's new gourmet event. The future consumer will discover on the spot the flagship products of Terroir Fribourg in each cart. They'll watch how-to videos and have the chance to win a "Terroir break" by answering 5 questions in less than a minute at the end of the tour. To promote the Terroir time, publication on social networks is a must. An educational "Terroir minute" giveaway, with questions and answers on various products, will be offered to passers-by to help spread the word about the association and Terroir Fribourg members beyond Fribourg's borders.
2017