MELANIE
BAILLOD
Works
About
©2025 Melanie Baillod
Art Direction
Graphic design
Marketing strategy
Packaging conceptualisation
In collaboration with
M.Amstutz / S.Privet /L.Ravussin
Winner project (fictional)
CEPV
In my last university year, I teamed up within my classmates with Roger Dubuis to shake up their marketing. Enter DARE – a three-level experience inspired by video games, blending real-life activities with online vibes to guide customers to their dream watches. No more just buying a watch; it's about scoring unique experiences that unlock an exclusive timepiece. DARE gives watches personality, fueled by the client's three personal adventures. The goal? Sell watches that take you on a cool journey into Roger Dubuis' world. This project highlights my creative and strategic chops in a nutshell.
Complete project here
2019