MELANIE
BAILLOD
Works
About
©2025 Melanie Baillod
Ville de Lausanne
Jardin Botanique
Art Direction
Graphic design
Brand identity
3D design
Merchandising design
Marketing research
Case Studies project
CEPV
‘FOCUS’ - 360°communication
Theme: Micro/Macro Vision and Infinitesimal Exploration
Embark on an exploration of the infinitesimal with an enhanced magnifying glass, delving into the intimate world of flora. Learn botanical observation and receive "blips" accessories and a guide in exchange for an ID. Capture plant beauty with a smartphone's zoom, instantly shareable on social networks. Adaptive signage and animated poster campaigns guide exploration. Engage in a photo contest and take home postcard souvenirs. This 360° Visual Merchandising Design project harmonizes micro and macro botanical experiences, offering an immersive journey through the captivating world of flora.
2017